Safeguard Named Top 40 Distributor in 2017 Counselor Magazine

August 14, 2017

National Print, Promotional Product and Business Services Distribution Team Honored for Superior Year Over Year Sales Achievements

DALLAS, TX – The Advertising Specialty Institute® (ASI), the largest media, marketing and education organization serving the $23 billion promotional products industry, recently announced the 2017 Counselor® magazine Top 40 Distributors list, and Dallas-based Safeguard Business Systems, a subsidiary of the Deluxe Corporation, was honored at #20 on the list.

This is the fourth consecutive year that Safeguard has made the Top 40 list, moving up eight spots from last year’s ranking. The annual ranking recognizes companies based upon 2016 promotional products sales revenues.

“We are thrilled with our ASI Counselor ranking and attribute much of this recognition to our dedicated distributors in the U.S. and Canada,” said Safeguard President J.J. Sorrenti. “We have steadily moved up the list over the last few years, which is reflective of the continuous growth and commitment of our organization.”

Winners of the annual Counselor Awards were celebrated at an exclusive ceremony at the ASI Show® in Chicago, representing the brightest talent among distributors and suppliers in the industry.

“The acclaimed Counselor award recognizes the hardworking companies and creative individuals who are always moving forward, helping to grow our industry,” said Timothy M. Andrews, ASI president and CEO. “ASI is delighted to commemorate their contributions.”

Beyond its notable sales achievements, Safeguard continues to be recognized as a leader in other areas of the industry. In addition to this recent accomplishment, Safeguard’s A+ Preferred Suppliers earned their grade by being recognized as the best in 45 of the 55 product categories. The brand also received two bronze Stevie® Awards from the American Business Awards for Best Support Team and Best Newsletter of 2017 and 10 of the top-ranking distributors in Print Solution magazine’s Top Distributors List.

For the complete Counselor Top 40 Distributors rankings, click here.


For more than 60 years, Safeguard, through its network of distributors, has been providing the products, services and expertise needed by business owners to help their businesses grow. Through innovation, dedication and a commitment to quality and integrity, Safeguard has transformed itself from a small check printing business to a fully diversified business solutions enterprise. To learn more about Safeguard, please visit, or follow us on Twitter at


Since 2008, Safeguard’s award-winning Business Acquisitions and Mergers (BAM) Team has been providing growth-focused merger, acquisition and divestiture services to Safeguard, its affiliates, distributors and franchisees across multiple business channels. With more than 100 years of collective experience in mergers, acquisitions, divestitures, business strategy and financial performance assessment, the BAM Team possesses the “know how” needed to complete complex transactions in ways that are efficient, effective and rewarding for sellers and buyers alike. The BAM team has completed more than 150 total transactions since its inception, earning accolades at the highest levels, including a bronze Stevie® American Business Award as Support Team of the Year and a coveted Dealmaker of the Year award, presented by Franchise Times® Magazine. To learn more about the BAM Team, please visit, or follow us on Twitter at

About ASI

The Advertising Specialty Institute (ASI®) serves a network of 23,500 suppliers, distributors and decorators in the $23 billion promotional products industry.

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