Safeguard Honored as Bronze and Gold Stevie® Award Winner in Four Categories

June 05, 2018

16th Annual American Business Awards Recognizes Multiple Safeguard Teams

DALLAS, TX – Safeguard Business Systems, an affiliate of the Deluxe Corporation and the provider of products, services and expertise designed to help businesses across North America grow, has been honored in four separate categories by one of the world’s premier business organizations. Safeguard was named the winner of four Stevie® Awards in the “Best Marketing or Sales Brochure or Kit,” “Customer Service Department of the Year,” “Customer Service Team of the Year,” and “Internal Corporate Communications Program of the Year” categories.

The recognitions, announced in May, will be presented at the 16th Annual Stevie American Business Awards Gala at the Marriott Marquis Hotel in New York City on June 11, 2018.

Safeguard’s most notable distinction, a prestigious Gold Stevie® Award, was given to its Customer Service and Operations – Promotional Products and Apparel Team for the “Customer Service Team of the Year.” As the department responsible for keeping distributors up to speed on the latest industry trends, the team decided to create a number of ongoing training tools for distributors and their employees, including an electronic newsletter “In the Know With Promo,” a monthly webinar called “Fired Up Fridays,” and a video series that educates distributors on new products. The team also hosts in-person educational sessions at a number of industry events, getting Safeguard’s team in front of more than 150 distributors, industry veterans and experts.

Safeguard’s Sales and Support team achieved positive results after launching a new training manual including increased revenue in various product categories. The 214-page Sales Tools and Resources Toolkit acts as an interactive, online resource to help guide distributors and their sales representatives through every phase of bringing a prospect through the sales process – from researching accounts to closing a sale and asking for referrals. This accomplishment earned Safeguard the Bronze Stevie® Award for Best Marketing or Sales Brochure or Kit.

Safeguard also won a Bronze Stevie® Award for “Customer Service Department of the Year” as it further enacted its “customer first” approach and spent significant time retraining each team member in the department throughout 2017, helping the company reach a Net Promoter Score of 83 during the year.

Lastly, Safeguard’s Communications and Training department was highlighted for its “Two Minute Tuesday” video series which focuses on go-to-market strategies for marketing solutions and other services – earning the team a Bronze Stevie® Award for the “Internal Corporate Communications Program of the Year.”

“For the second consecutive year, Safeguard is honored to be recognized with multiple Stevie Awards reflecting the results of several innovative new initiatives,” said J.J. Sorrenti, President of Safeguard. “This would not be possible without the success of our talented and hard-working distributor network across North America, as well as the hundreds of Safeguard employees who work tirelessly to support them.”


For more than 60 years, Safeguard, through its network of distributors, has been providing the products, services and expertise needed by business owners to help their businesses grow. Through innovation, dedication and a commitment to quality and integrity, Safeguard has transformed itself from a small check printing business to a fully diversified business solutions enterprise. To learn more about Safeguard, please visit, or follow us on Twitter at